Good Idea Campaign

The-GOOD-times-are-comingThe Good Idea Campaign focuses on quality and customer satisfaction. It is a 30 day special event that encourages everyone to seek out improvement opportunities and find ways to eliminate recurring problems.

Good Idea Campaign benefits:

  1. High level of involvement
  2. A shot-in-the-arm for existing program
  3. Short campaign with long impact
  4. Creates a dialogue
  5. Boost in employee morale
  6. Cross-pollinates ideas

Programs That Work With GOODgood_idea_big

The Good Idea campaign has proven successful in more than 3,000 organizations. They have produced hundreds of millions of dollars in savings and improvements.


Total Quality requires total involvement. Employees must be periodically resold on the need for their active support. The message must be stated in non-abstract terms that are meaningful to the employee. The call for action must be something to which everyone can respond. The GOOD Idea campaign encourages bottom-up innovation and adds zest to the continuing program.

Continuous Improvement

Continuous Improvement is a laudable idea, but consistent continuous guarantee_iconimprovement is unrealistic. Every long-term program, no matter how important its objective, needs variety and pacing. If you want the most out of your people give them a change of pace ¾ a little fun and excitement ¾ once in a while.

Suggestion Programs:

Unless they are well-publicized and stimulated by at least one month long campaign each year, suggestion programs usually get less than 10% employee participation. In today’s competitive environment no organization can function effectively without the creative ideas of the majority of its employees. In one month of operation the GOOD campaign gets ideas from people who never contributed before and usually boosts participation to over 60%. Keeping everyone interested in long-term, on-going programs can be difficult. Here is how the Good Idea campaign stimulates your on-going efforts.

Quality Circles

QC’s get active involvement from small groups of people, but often the majority of employees never get a chance to participate. The GOOD Idea campaign seeks out everyone’s ideas. In so doing, it can surface important projects for the Circles to consider and also identify creative people who would be good future participants.