Julie Gebauer is the managing director of Tower Perrin's organizational research and workforce effectiveness practices. She is the co-author of Closing the Engagement Gap along with Don Lowman in it for us?" instead of "What's in it for me?" Yet an engaged workforce is as rare as it is valuable. A groundbreaking global study, led by Julie Gebauer and Don Lowman of Towers Perrin, shows that most people are not engaged and don't contribute as much value as they could. Not because they're inherently lazy or apathetic, but because their companies and managers don't know how to draw out the best from them. For instance, while pay and benefits are critical in attracting talent to a company, they have little effect on engagement. Instead, there are five proven ways to engage employees, including: