The campaign asks everyone to start the opportunity search by taking a fresh look at his or her own job or work area.

The campaign is fast moving, well organized and puts immediate objectives clearly in focus. It boosts morale, opens communication channels and provides a refreshing change form normal routines.

It's a bottom-up campaign that can be conducted in its entirety by a team of your own employees.

It can operate as an independent month-long special event or be used to stimulate an on-going employee involvement program.

We provide the total campaign system with materials personalized for each client organization.

Whether a quality program or a homegrown suggestion system, sooner or later, your on-going program is going to need a shot-in-the-arm.

That isn't a reflection on your program. It's just natural, due to the pressures of everyday living, for people to lose sight of activities that are familiar and on going.

Keeping people interested in long-term activities is a challenge. Unless you stimulate your on-going program with occasional short-term events your effort will probably show a decline in employee interest.

Our campaigns are designed to provide that stimulation. They work because they take a simple goal and put it in a short time frame. They use humor to arouse interest and recognition to encourage participation. Operation time is four weeks - long enough to build up interest and gather valuable ideas, short enough to sustain the impact.

The GOOD idea campaign focuses on quality and customer satisfaction. It evolved form Buck-A-Day, a campaign that has helped thousands of organizations get their employees actively involved in cost reduction.

Both campaigns work on a simple premise: the person closest to the job knows best how to improve it. The motivating forces behind each campaign are simple and powerful - communication, involvement, recognition.

There are five phases to the campaign.

Interest
If you want to get people involved you first have to pique their curiosity. The campaign starts with "teaser week." Posters, banners and paycheck stuffers create interest and set the stage for three weeks of active involvement. Each supervisor is given a Leader's Guide and a flip-card presentation to help bring the message to his or her group.

Awareness
A wide variety of communication materials are incorporated in the campaign. Posters and tent cards let everyone know the purpose of the campaign and show the importance of their participation.
Weekly newsletters give recognition to individuals and groups. They also offer "good" ideas employees can use at home in exchange for their "good" ideas on the job.

Participation
The campaign works on the theory that involvement leads to commitment. And, that the people on the firing line have ideas that are vital to the success of the organization.
Specially designed idea cards are includes with the campaign. Feedback Forms encourage an exchange of improvement information between groups. Friendly competition keeps everyone interested and involved.

Recognition
The campaign operates on the premise that you don't build esprit de corps by giving expensive prizes or cash awards to a few selected "winners." People are rewarded immediately for their participation. Weekly lotteries give everyone an equal chance for the special prize.
The motivating force behind the entire campaign is recognition. You're A Good One folder encourages recognition between peers and can also extend a positive customer satisfaction message into the community.

Follow-through
The campaigns ask employees to focus first on their own jobs or work areas as the best source of improvement ideas. Most of these ideas can be quickly implemented.

Also included is our copyrighted Innovation Manager software to help analyze, categorize, prioritize and track the implementation process.

Benefits

1) High level of involvement
Unlike many on-going programs, GOOD achieves a high level of participation. In most companies voluntary participation ranges between 60% and 80%. Many groups and departments reach 100%.

2) Shot-in-the-arm for existing program
GOOD is a great way to stimulate an on-going employee involvement program. If you don't have a regular program you get extra benefits out of running GOOD or BAD (the cost reduction campaign) as an annual month-long event.

3) Short campaign with long impact
Since the entire campaign takes only thirty days it doesn't require a time-consuming sustaining effort of a bureaucratic organization to run it. Yet the improvements are often substantial, and they are yours forever.

4) Creates a dialogue
GOOD is particularly effective in improving communications and working relationships among employees and between groups. It develops a spirit of cooperation that lasts long after the campaign has been completed.

5) Boost in employee morale
The GOOD Idea campaign is friendly and fun. It lets employees know that they and their ideas are important to the company. It gets everyone working toward a common objective. It provides a refreshing change of pace from the normal work routine.

6) Cross-pollinates ideas
Ideas that come to the surface during the GOOD idea campaign frequently have application in more than one plant or department. Upon completion of the campaign many organizations publish an Idea Exchange to circulate improvement information.

7) Easy to Administer
We supply everything you need to run a successful campaign. The entire activity can be run by the employees at each location without adding extra staff or bringing in outside consultants.

8) Personalized campaign, proven record
Our campaigns have proven successful in more than 3,000 organizations. They have produced hundreds of millions of dollars in savings and improvements. We provide professionally designed campaigns for each client organization.

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